Turn your passion for teaching Spanish into a thriving business

Own a Studio Español

What is Studio Español?

Over the last decade, Studio Español has been the leader in providing Spanish language education throughout the metropolitan Detroit area to individuals, businesses and school-age students.

What We Offer

We now offer Spanish language educators the opportunity to own and manage their own Studio Español with our training and ongoing support program.


  • Two and a half-day workshop

  • Custom website

  • Protected territory

  • Studio Español brand & logo

  • Training material

  • Discounted furniture package

  • Ongoing training and support

  • Digital marketing

  • Access to business resources

  • Financing available


Tired of being confined to a specific curriculum? Becoming a studio owner allows YOU to decide what materials work best for your students.  


Need more flexible hours and vacation time? Tired of working the same restrictive schedule with limited opportunities for growth? Becoming a studio owner, puts YOU in charge of these critical components of work and life satisfaction.

Financial Success

Our training workshop and ongoing support will give you the skills to manage  your own business, based upon our successful and proven model.  Unlike a tradition day job, becoming a Studio Español owner, provides you unlimited income potential.  

Investment & Financing

Below is an estimated breakdown of the total investment- depending on location, studio size, and personal preferences.

There is a 15% ongoing fee of gross revenue to cover website hosting, digital marketing, ongoing support as well as usage of our trademark and protected territory.

We have a range of options to offer regarding financing: from Small Business Administration (SBA) loans for partial financing to full financing from a private source.

Estimated* Investment
Studio Español initial fee $14,500
Interior design and furniture* $11,000
Office supplies* $1,000
Books and Materials* $1,000
Lease deposit* $2,000
Estimated TOTAL* $29,500

*indicates estimated amount for items purchased independently by studio owner


What is Studio Español?

Studio Español is the premier language institution in the Detroit area focused solely on providing the highest quality and most enjoyable Spanish language learning experience for adults, corporations, and school-age students.

What do you offer?

In addition to offering Spanish language education, we now offer Spanish language educators the opportunity to own and manage their own Studio Español with our training and support program.  Part-time or full-time teachers and instructors may pursue this life-changing business opportunity to boost their income and better their quality of life.  

Our program covers everything you need to establish, operate, and profit from your own studio, including:

        • two and a half-day training workshop
        • ongoing support
        • custom website 
        • protected territory
        • marketing materials
        • Studio Español brand and logo
        • discounted interior design and furniture package from top national firms
        • available financing
        • training materials
        • business forms and templates

What are some of benefits of studio ownership?

We believe becoming a Studio Español owner will provide you with greater: 

  • Freedom – to teach in your own personal style with the curriculum and materials you choose.  You will also have the freedom to incorporate teaching other languages if desired.
  • Flexibility – in hours worked, vacation time, ability to focus on management, or teaching.
  • Financial Success – uncapped earning potential

What will be covered in the workshop?

Our workshop will include the following topics and other best practices from our years of successful studio ownership to save you time, money, and headaches, including but not limited to:

  • how to establish a business
  • finding the best location
  • lease terms
  • interior design
  • marketing
  • studio operations
  • programs and proposal
  • using your custom web site
  • income sources and expenses
  • finding the best instructors
  • teaching materials
  • virtual teaching
  • Covid 19 Safety protocol

Is there an ongoing fee?

There is an ongoing fee of 15% that includes website hosting and maintenance, digital marketing, advertising, ongoing support, and use of our trademark and protected territory.

How much money and space do I need to open a Studio Español?

To qualify as a potential Studio owner, you’ll need to have an estimated capital of $30,000. In comparison, you’ll find that our start-up costs are much lower than other supplemental learning business opportunities, such as Berlitz, Kumon, or Mathnasium. We offer up to 100% financing through a third party. It is recommended that your location be approximately 500 usable square feet.

What is my role as a studio owner?

The role of a studio owner is flexible depending upon the teaching/management balance you desire.  We recommend starting out teaching to get to know your clientele and understand the needs of your clients and instructors.  As the studio business grows you may wish to transition to a management role and have a team of instructors.

What are some of the qualifications needed to become a Studio Español owner?

The qualifications required are having a passion for teaching Spanish and a desire to have a lifestyle with more flexibility and freedom.

What is the application and approval process?

  • Complete Contact Form
  • Discovery Call
  • Submit Studio Español Owner Application
  • Schedule Workshop date upon submission of deposit
  • Attend the Workshop upon payment of the outstanding balance

Can I own a Studio Español and hire someone else to manage it?

It is critical to the success of your studio to remain directly involved in the day-to-day operations of your center.

Do I need to use your logo and trademark?

Part of the fee is for the use of our registered Studio Español brand and logo. It is used on the website, marketing, advertising, and business templates, but it is not a requirement.

How was Studio Español affected by Covid 19?

Most of our classes transitioned seamlessly to the virtual setting.  We saw a minimal decline in revenue for approximately 4 months and we are now back to pre-Covid revenue levels. We have returned to in-person learning (socially distanced and masked) and can accommodate students who wish to continue virtual participation. Some classes include in-person and virtual participation simultaneously.  Studio Español has implemented stringent sanitizing protocols to keep students and instructors as safe as possible.

About Us

Hola! I’m Joaquin Frias, founder of Studio Español.   Originally from Madrid, Spain, I settled in the metro-Detroit area in 2002 after earning my MBA from Case Western University.  For a few years, I worked in the corporate world, but deep down I knew I wanted to have my own business.  I began teaching Spanish independently and part-time at local universities and soon realized there was a strong demand for high-quality Spanish language training.  For years I dreamt of opening my own studio, but didn’t know where to start: location? how big? how much? marketing? website? instructors? layout? furniture?.… you name it.  Since opening Studio Español in 2011, I have never looked back and I enjoy every minute!  I love planning my own schedule, honing my personal teaching style, and meeting interesting people… No bureaucracy or politics, just focusing on teaching and growing my studio.  Establishing and running a language studio from the ground up has been an incredibly exciting, gratifying, and profitable experience. 

As I was planning to expand and open other studios, I partnered with John Campbell. John is an expert in business development with an amazing track record of helping small businesses grow and expand. Now we are offering studio ownership to language instructors who wish to own their own studios and need guidance and support to make their dream a reality.

We are THRILLED to work with you as you embark on this exciting and life-changing venture!

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